Banners
| Leaderboard | Medium Rectangle | Skyscraper | ||
| Initial Dimensions | 728x90 | 300x250 | 160x600 | |
| Max Expanded Dimensions | 970x90 | 300x600 | 600x600 | |
| Max initial File Load Size | 50 KB | 50 KB | 50 KB | |
| Total File Load Size | 500 KB | 500 KB | 500 KB | |
| Audio Initiation | User Initiated by click or roll over. Audio must end before or simultaneously with the ad. | |||
| Max Video & Animation Frame Rate: | 24 fps | |||
| Content types | JPG, PNG, GIF, iFrame * please see Click modifications below | |||
| Maximum Animation Length: | 15 to 30secs | |||
| Max Percentage of CPU Usage: | 30% | |||
| Minimum Required Controls: | Close button on expanded pushdown, initiated by click. Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click | |||
| Z-Index Range: | < 5000 - 1,999,999 Note: Make sure the z-index of the Slider Bar is higher than those of the page and the Ad Content | |||
| Animation/Looping | Permitted. Unlimited looping within 15 seconds | |||
| Third Party Served? | Optionally | |||
| Submission Lead Time? | Min 3 days | |||
Flex
| Slideout | Adhesion | Overlay | Pushdown | + Pencil | + Wallpaper | |
| Preview | Open Slideout | Open Adhesion | Open Overlay | Open Pushdown | Open Pencil | Open Pushdown + Wallpaper |
| Unit Dimensions | Up to 300x600 | Up to 728x90 | Full Page | Up to 970x250 | Up to 970x90 | Pushdown Dimensions |
| Content Dimensions | Up to 300x600 | Up to 728x90 | Up to 756x260 | Up to 970x250 | Up to 970x90 | + Background Wallpaper (1440x1000) |
| Max Initial File Load Size | 300 KB | |||||
| Total File Load Size | 5 MB | |||||
| Audio Initiation | User Initiated | |||||
| Content Types | JPG, PNG, GIF, Iframe, HTML5 | |||||
| Video Formats | MP4 (h.264 codec) | |||||
| Max Looping | Permitted. Unlimited looping within 15 seconds | |||||
| Third Party Served? | Optionally, content only | |||||
| Background Wallpaper | No | Optional, see + Wallpaper specs | 1440x1000 | |||
| Creative Types | Wrapper Only | Wrapper Only | Video + Companion, Video + Wrapper | Video + Companion, Video + Wrapper, Full Video | Wrapper Only | See Pushdown specs |
| Video + Companion Size | 400x250 video + 300x250 companion | |||||
| Video + Wrapper Size | Flexible, up to Content Dimensions | |||||
| Minimize to Pencil? | No | No | No | Yes, optionally minimize to 970x50 or 970x90 | No | Pushdown: Yes, optionally minimize to 970x50 or 970x90 |
| Minimum Required Controls: | close button on expanded pushdown, initiated by click. Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click | |||||
| Video must include: | Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control) Other controls dependent on modules used. See style guide for control details, styles and specifications - See more at: http://www.iab.net/guidelines/508676/508767/displayguidelines#rmau | |||||
| Z-Index Range: | < 5000 - 1,999,999 Note: Make sure the z-index of the Slider Bar is higher than those of the page and the Ad Content | |||||
| Submission Lead Time? | Min 7 days | |||||
Flex Mobile
| Adhesion Banner | Full Page Flex | |||
| Preview | Open Mobile Adhesion | Open Mobile Full Page | ||
| Unit Dimensions | 320x50 (mobile), 728x90 (tablets) | Full Page | ||
| Content Dimensions | n/a | 300x250 or 600x500 - unit may be stretched or shrunken depending on screen resolutions | ||
| Max Initial File Load Size | 100 KB | 30 KB | ||
| Total File Load Size | 5 MB | |||
| Audio Initiation | User Initiated | |||
| Content Types | JPG, PNG, GIF, HTML5 Video (Android in-page or iOS click-to-play) | |||
| Video Formats | MP4 (h.264 codec) | |||
| Max Looping | 1 minute | |||
| Third Party Served? | No | |||
| Creative Types | Banner, HTML5 Video (click-to-play) | Banner, HTML5 Video (Android in-page or iOS click-to-play) | ||
| Submission Lead Time? | Min 7 days | |||
Email Takeover
| Background Image | Banner | |||
| Preview | Coming Soon | Coming Soon | ||
| Unit Dimensions | 812x449 | 496x61 | ||
| Viewable zone on mobile | 540x122 | 496x61 | ||
| Max File Size | 100 KB | 50 KB | ||
| Supported File Types | JPG, GIF, PNG | |||
| Third Party Impression & Click Tracking | Yes | |||
| Submission Lead Time? | 48 hours | |||
Dedicated Email - All Templates
| Header Image | 500x262/200 kb max |
| Title | 90 Characters |
| CTA | 25 characters |
| URL | Required |
| Body | 2,500 Characters Max |
Dedicated Email - Venue Calendar Template
| Banner | Up to 10 Images | |
| Dimensions | 500x262 | 225x225 |
| Max File Size | 200kb | |
| URL | Please Provide Ticket Link For Each Show | |
Banners in Concert Alert Emails (Just Announced, Weekly Calendar, Etc.)
| Header Image | 593x200 |
| Footer Banner (Optional) | 728x90 |
Mobile App Banners
| Notification Detail | Native - Activity Feed | Notification List | |
| Unit Dimensions | 300x250 | 16:9 Aspect Ratio | 320x50 |
| File Format | JPG, GIF, PNG | ||
| File Format | 150kb | ||
Sponsored Tiles
| Header Image Dimensions | 1280x720 |
| File Format | JPG, GIF, PNG |
| Max File Size | 150kb |
Contextual
| Icon Size | 40x40 | |||
| Text Length | 40 characters | |||
| Max File Size | 5 KB | |||
Z-Index Guidelines
| Z-Index Range | Content Type | Details | ||
| <0 | Background Elements | None | ||
| 0 - 4,999 | Main Content, Standard Ads | Standard ad tags in place with regular content. Includes OBA Self Regulation Message (CLEAR Ad Notice) | ||
| 5,000 - 1,999,999 | Expanding Advertising | The entire expandable ad unit should be set within this range | ||
| 2,000,000 - 2,999,999 | Floating Advertising | Over The Page ads (OTP's) | ||
| 3,000,000 - 3,999,999 | Pop-up Elements | Chat windows, message notifications | ||
| 4,000,000 - 4,999,999 | Non-anchored Floating Elements | Survey recruitment panels | ||
| 5,000,000 - 5,999,999 | Expanding Site Navigation Elements | Drop down navigation, site warnings, etc. Only the expanding portion of navigation elements should be included on this level. | ||
| 6,000,000+ | Full-page Overlays | Full-window Over-the-Page (OTP) ads and Between-the-Page ads IF they cover page content | ||
Note: ad designers should consult each publisher individually for their specific Z-index guidelines
